Revere Hotel

The Revere Hotel was exhibiting at the GBTA convention, hosted in Boston. The goal was to appeal to business travelers who wanted a unique Boston experience at a corporate rate their company could approve. How this idea came to life in our GBTA Booth: In combination with scenic shots of Boston and the hotel, we covered the wall of the booth with glowing verbatim’s from actual business travelers and real business guests of the hotel. Also, on the wall and on the cabin, the headline “Be Revered by your entire company” was featured. Using these systems, I designed an integrated execution across a variety of media including booth design, outbound email, conference takeaways and collateral materials.