The Artians is an Art – inspired new brand of clothes for women and girls. The collection FW15-16 was influenced and inspired by the ancient Greek heritage. Patterns and symbolisms have been transformed to contemporary collages in structural inspired silhouettes and forms. The site was designed sober, convincing, and actively portraying Artian’s vision without competing with their distinguished fashion pieces and accessories. Neutrality was a must, as well as flexibility and simplicity. On the other hand, the lookbook’s primary element was typography. This was done deliberately so as to make sure Artians’s designs popped out surely but subtly.